I had not had much of an experience with real hiking/climbing until this past weekend.  I did not know what a 13er or 14er was and had no idea of the strategy and planning that goes into climbing to the summit of a mountain.  Sure I climbed local “mountains” in the past, but I was never was presented with an opportunity to climb something bigger or more difficult.  The mountains in Southern New Hampshire just are not all that big.  Hardcore climbers would argue that they actually are not mountains at all.  The largest mountain in our area, Mt. Monadnock, [...]

It’s been awhile since my last post.  I have been spending almost all of my free time trying to get things together to ship out Little Duck Organics samples to buyers.  This weekend should be really productive.  We are planning on taking lots of pictures for the website and I have a professional photography tent setup coming in tomorrow so that I can take good pictures of our products.
As long as everything goes as planned, we should be able to start shipping during the last week of June.
Here’s a recap of the things that I need to accomplish in only [...]

The pre-production/vendor sample packages for Little Duck Organics arrived today from our packaging supplier.  Although everyone who has seen them up until this point has said that they look great, I’d be lying if I said that I was 100% happy with the quality.  As a designer, I know what the raw design files looked like before they were sent to the manufacturer.  When I compare the files to the actual packages, I immediately pick out the inconsistencies.
For example:

The Blueberry bar is purple instead of blue. (CMYK issue)
The white backdrop on many of the dark green letters is off-centered (printer [...]

Listed below is the second half of my application essay to The Founder Institute.  The second essay question asks applicants to write a few paragraphs about a field that they are passionate about.  I’ll have to admit, this took me a couple nights to write. I had a tough time organizing my words on this one.  Please comment and let me know what you think.  Thanks!
My true passion is minimalist design.  Specifically, I enjoy simple web interfaces and clean product packaging.  I am a big believer in stripping down a product or interface to only its essential parts and showcasing [...]