The pre-production/vendor sample packages for Little Duck Organics arrived today from our packaging supplier.  Although everyone who has seen them up until this point has said that they look great, I’d be lying if I said that I was 100% happy with the quality.  As a designer, I know what the raw design files looked like before they were sent to the manufacturer.  When I compare the files to the actual packages, I immediately pick out the inconsistencies.

For example:

• The Blueberry bar is purple instead of blue. (CMYK issue)
• The white backdrop on many of the dark green letters is off-centered (printer calibration)
• The light yellow outline of the little duck is not visible on all packages (printer calibration)

While these issues may seem like they are not a big deal to some, they are to me!

The honest truth is that these “minor” issues are not a show stopper for the product.  These are only sample bags and we will be able to make changes before we go into production.

The point is this…

In B2B sales, buyers notice the details.  Attention to detail is arguably one of the most important parts of selling a product or service.  Ultimately, it can be the determining factor in if you make a repeat sale.  Businesses will remember if you put in the effort to make a purchase worth their money.  Spend the extra time to ensure that the products you sell are BUILT TO SPEC!

Ok, I’m done…