The pre-production/vendor sample packages for Little Duck Organics arrived today from our packaging supplier.  Although everyone who has seen them up until this point has said that they look great, I’d be lying if I said that I was 100% happy with the quality.  As a designer, I know what the raw design files looked like before they were sent to the manufacturer.  When I compare the files to the actual packages, I immediately pick out the inconsistencies.
For example:

The Blueberry bar is purple instead of blue. (CMYK issue)
The white backdrop on many of the dark green letters is off-centered (printer [...]

Just got these photos back from our packaging manufacturer & thought I would share.  There are a couple issues that we need to have worked out, but overall everything looks good.  Keep in mind that the close up pictures are tear off’s.  The wrinkles that are shown on the surface of the packaging will not be there for the production packages.  Also, pictures were taken with a flash which makes the colors seem a little brighter (Especially the green). The actual packaging should not be quite as bright. Please let me know what you think.  Thanks!

Little Duck Organics is a business venture that my team at Redwood Concepts started working on a couple months ago. Our goal was to create  all natural, organic snacks for infants and toddlers.  We knew that there was not much competition and the market is massive.  Organic food is currently the fastest growing segment of food sales in North America.  As an added benefit, infant and toddler niche is ripe with opportunity.
The last couple of months have been so busy.  We have created packaging, designed logos, sourced our product, and arranged for a vendor to package the product. We [...]

I fell in love with Mexico last week when I was there with my family.  The Riviera Maya region is absolutely beautiful.  We stayed at an amazing resort in Playa del Carmen, located directly across from the island of Cozumel.  The weather was warm (but not hot) and felt so nice compared to the frigid temperatures here in New Hampshire.  The Mexican people were extremely welcoming  and some of the hardest working people I have ever seen.  They always had smiles on their faces and you could tell that they were genuinely happy to be working.  Almost all of the [...]