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It’s Been Awhile…

It’s been awhile since my last post.  I have been spending almost all of my free time trying to get things together to ship out Little Duck Organics samples to buyers.  This weekend should be really productive.  We are planning on taking lots of pictures for the website and I have a professional photography tent setup coming in tomorrow so that I can take good pictures of our products.
As long as everything goes as planned, we should be able to start shipping during the last week of June.
Here’s a recap of the things that I need to accomplish in only [...]

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Attention To Detail

The pre-production/vendor sample packages for Little Duck Organics arrived today from our packaging supplier.  Although everyone who has seen them up until this point has said that they look great, I’d be lying if I said that I was 100% happy with the quality.  As a designer, I know what the raw design files looked like before they were sent to the manufacturer.  When I compare the files to the actual packages, I immediately pick out the inconsistencies.
For example:

The Blueberry bar is purple instead of blue. (CMYK issue)
The white backdrop on many of the dark green letters is off-centered (printer [...]

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Little Duck Packaging Photos

Just got these photos back from our packaging manufacturer & thought I would share.  There are a couple issues that we need to have worked out, but overall everything looks good.  Keep in mind that the close up pictures are tear off’s.  The wrinkles that are shown on the surface of the packaging will not be there for the production packages.  Also, pictures were taken with a flash which makes the colors seem a little brighter (Especially the green). The actual packaging should not be quite as bright. Please let me know what you think.  Thanks!

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Little Duck Organics Update

Little Duck Organics is a business venture that my team at Redwood Concepts started working on a couple months ago. Our goal was to create  all natural, organic snacks for infants and toddlers.  We knew that there was not much competition and the market is massive.  Organic food is currently the fastest growing segment of food sales in North America.  As an added benefit, infant and toddler niche is ripe with opportunity.
The last couple of months have been so busy.  We have created packaging, designed logos, sourced our product, and arranged for a vendor to package the product. We [...]

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Superbowl Grub Different market, similar product. New Moo On the shelves at Harvest Market In the studio for Top Entrepreneur. Scoping out the competition. Donut? Turkey Trot 09 New Brew :) Washington DC mall from the air. ...Cheap Car. Outdoor flight status board at TPA. Every airport should have 1. Bears... Cherry Creek mall in Aurora, Co Dinner.  Mmmmmm :) Orange / Pineapple Tiny Fruits