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Attention To Detail

The pre-production/vendor sample packages for Little Duck Organics arrived today from our packaging supplier.  Although everyone who has seen them up until this point has said that they look great, I’d be lying if I said that I was 100% happy with the quality.  As a designer, I know what the raw design files looked like before they were sent to the manufacturer.  When I compare the files to the actual packages, I immediately pick out the inconsistencies.
For example:

The Blueberry bar is purple instead of blue. (CMYK issue)
The white backdrop on many of the dark green letters is off-centered (printer [...]

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Little Duck Packaging Photos

Just got these photos back from our packaging manufacturer & thought I would share.  There are a couple issues that we need to have worked out, but overall everything looks good.  Keep in mind that the close up pictures are tear off’s.  The wrinkles that are shown on the surface of the packaging will not be there for the production packages.  Also, pictures were taken with a flash which makes the colors seem a little brighter (Especially the green). The actual packaging should not be quite as bright. Please let me know what you think.  Thanks!

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