Most people are too scared to start their own business.  The fear of failure is enough of a pressure to deter most people from ever making the first step towards freedom from their 9-5 job.

Most people have come up with great ideas but very few have the determination and stamina to execute.

Most people are happy with the products and services that are out there.  They are happy with the programs that they use on their computer, the  TV shows they watch, and the restaurants that they visit on a regular basis.  They have no desire for change.

Most people let the market determine what is cool.  They don’t start trends, they follow them.

We are not most people.